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St. Patrick's Day fell in the middle of a packed SXSW 2016....
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SXSW 2016 began in earnest on Hump Day....
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FADER Fort took over on Friday....
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In recent years, Saturday at South-by-Southwest has declined a little bit, from being the all-star weekend to being when acts get out of town early. And it didn’t help that it rained in 2015....
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Some of the biggest parties of SXSW happened on Friday – despite the rain....
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Thursday at SXSW is the perfect day to showcase hop: late enough in the week that all the acts are there, but not so late that there are weekend parties that one is committed to....
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While South-by-Southwest’s music portion officially has expanded to starting on the Tuesday, the real action still begins on hump day....